Our services for healthcare range from service design and design research to behavioural science and speculative design

We evaluate digital interfaces to ensure they are safe, seamless, and effective. From touch screens used by patients to input their visitation needs at hospital departments to sophisticated medical interfaces used by healthcare practitioners. We test these digital touchpoints with the end users and in situ with both patients and practitioners.

Often patients and practitioners will have different needs from where they consume their medical knowledge from and how they manage their health (or not). We help conduct in-depth UX research to understand the needs, behaviours, and challenges of different user groups, including patients, doctors, and administrative staff.

Many off-the-shelf products and services, like wearables, in-home glucose monitors, and smart home devices, are part of a customer purchase lifecycle. However, it's not just about purchase and onboarding; longitudinal diary studies help understand usage and determine if the product was truly worth it.

In today's world, patient preferences and healthcare habits seem to change daily. For healthcare providers, understanding what remains constant and what is evolving is imperative to 'build the right thing.' Our versatile generative research toolkit supports both foundational research and continuous discovery for our partners.

While healthcare organisations decide what services to offer, design helps create the right solutions. Validating concepts before investing in development helps de-risk both B2B and B2C growth efforts for providers. Our clients appreciate the range of techniques we use to quickly bring concepts to life and test their fit in the healthcare market.