Martin Bundy

With over a decade of experience spanning user research and the film industry Martin brings a unique blend of creativity, analytical rigour, and technical expertise to the table for conducting, analysing, and presenting research. This includes using film to capture insights, and drawing on storytelling principles to support engagement and understanding.

Specialising in games user research, Martin has contributed to the success of critically acclaimed AAA, AA and indie titles - helping teams innovate to create experiences that resonate with players. He is particularly fascinated by how cinematic disciplines, from framing to pacing, can enhance the emotional impact of games and elevate them as an art form.